Latest posts
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DC vs. Marvel: Market Culture of Superhero Story in Film
Key points: The product market discussed in this post is superhero story in film, and the two companies analyzed are DC and Marvel. Per my method, an initial market culture theory was developed based on analysis of reviews and comparisons on YouTube and other sources, as well as an exploration of brand websites. My initial…
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American Tipping Culture
Key Points: This study looks at tipping in American culture. Tipping fatigue, particularly related to automated prompts at payment, has been rising in America in the last few years, and therefore tipping trends in the years to come are an open question. Will America go the way of Europe and reduce tipping in general (sometimes…
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Why You Shouldn’t Use AI to Develop Your Initial Theory
(and why the 2025 film “The Ballad of Wallis Island” is fantastic) Key Point: Initial theories for product development, marketing, culture, etc., should be made by you, the human, not AI. Treat what comes from your mind as sacred. AI can be brought in after the groundwork is laid. Spoiler alert: I reveal the main…
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Vans vs. Converse: Market Culture of Classic Street Sneakers
Key Points: The product market discussed in this post is classic street sneakers, and the two companies analyzed are Vans and Converse. Per my method, an initial market culture theory was developed based on analysis of product reviews and comparisons on YouTube and other sources, as well as an exploration of product websites. My initial…
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Gillette vs. Harry’s: Market Culture of Men’s Razors
Key points: This is the first market culture analysis of (hopefully) many on this blog. The product market discussed is men’s shaving gear, and the two companies analyzed are Gillette and Harry’s. Per my method, an initial market culture theory was developed based on analysis of product reviews and comparisons on YouTube and other sources,…